The platform for businesses that run on bookings

Hi! I'm Belle.The AI in Bellebook — ask me about bookings, customers or revenue.

Belle

Bellebook keeps bookings, customers, staff, checkout, finances and contracts in one place — I read the data and suggest the next step.

The examples are scripted with made-up data — type your own question and the real Belle answers right here.

Your questions are handled in line with our privacy policy.

Run the whole business.

From bookings and customers to staff, checkout and finances – all in Bellebook, with Belle AI.

belle
It all connects
BookingCustomerStaffPaymentFinancesBelle
Same data. All the way.
Built for booking-driven businesses

What do your customers book?

Slots, staff, resources, customer history, waitlist and payment.

Hair salonBarberNailsMassageSkincareTattoo
Calendar
TodayWednesday 2 SeptemberDay3 daysWeek
14 bookings2 unconfirmed78% occupancyNow: 13:12
TIMEElinMHMajaJEJohan
For the whole business

One Bellebook. Three experiences.

The same platform, three different working days. None of them has to learn the others'.

01 · The customer

”Do not reply to this message.”

In many systems the confirmation is a dead end: a sender ID you can't reply to, and nothing to tap.

Today · other systems
Your appointment is booked for 4/9 at 10.00. Reply STOP to cancel.
51 55 · Not accepting replies
No link to open
Rescheduling means calling during opening hours
Receipt and history — dig through the inbox
With Bellebook · the link opens the booking — change, cancel, and everything gathered on your own page
02 · The staff

”Who's my next customer?”

Between two customers there's no time to walk to the front-desk computer. So the questions wait — or get guessed.

Today · without a platform
The schedule — printed, pinned up in the staff room
The customer's history — with whoever cut last time
Last visit's note — in someone else's head
The payment — the queue at the till
With Bellebook · the hub in your pocket — next customer, the payment and the whole history
03 · You who run it

”The equipment broke down mid-week.”

Broken equipment is three problems at once: the contract, the bookings and the customers. Today you are the link between them.

Today · without a platform
The contract — in a binder at the office
Which bookings are affected — worked out by hand
The supplier's support — 14 min on hold
The customers — nobody has told them yet
With Bellebook · Belle reads the contract, lists the affected bookings and gives you options
Belle AI · Beta

Ask Belle. Right here on the page.

The same Belle that sits in the platform answers what it can do, what's included and how a switch works. You don't have to book a meeting to find out.

Belle is not a replacement for ChatGPT, Claude or Copilot. The difference is what she works on: your own business in Bellebook, instead of whatever you paste in.

No pasting

Belle reads your data where it lives.

No guessing

If she doesn't know, she says so.

No supplier insight

Names are masked before anything leaves the platform.

Belle

Hi! I'm Belle. I can tell you what Bellebook does, what it costs and how a switch works — and I'll also tell you what we can't do yet. What kind of business do you run?

Your questions are handled in line with our privacy policy.

Belle AI · AI connections — coming soon

Belle knows your business. Now the world's best AI does too.

Belle reads your bookings, your customers and your numbers. When the question is bigger than the calendar she calls on Claude, ChatGPT and the web. You decide what may be shared.

  • Included in Bellebook
  • Entirely optional
  • Requires your own ChatGPT or Claude subscription

An example of what you can ask once the connection is on. The question: Analyse this year's results, look into the competitors around us and tell me which three growth opportunities are biggest. Answer: The three biggest growth opportunities: fill Thursdays (+6 %), raise the price of your most-booked service (8 % below the area) and wake 412 dormant customers. Bellebook: Thursdays run at 54 % occupancy against a 78 % average, and 412 customers have not booked in over a year. From outside, via ChatGPT/Claude: Fourteen competitors within 5 km charge 8 % more on average for the equivalent service, and demand in the industry is growing. (Bellebook · Web · ChatGPT · Claude)

You decide.

Choose which AI services may see which parts of your Bellebook data. Names and personal data are swapped for aliases before anything leaves Bellebook.

  • Bookings
  • Revenue
  • Customer analysis
  • Personal data — off

What it requires, and what never leaves Bellebook

New in Bellebook

What's being built now.

The AI receptionist

Answers when you can't. Takes the call while you're in the middle of an appointment — answers questions, books and reschedules straight into the calendar. Around the clock, by your rules.

The AI receptionistIncoming call · 13:42answered“Can I move my Friday appointment?”Rebooked → Friday 15:30

Chat for your customers

A Belle facing your customers: answers opening hours, prices and "can I change my time?" — and books right there in the conversation. Customers skip the phone call, you skip the interruptions.

Customer chatDo you have anything tomorrow?Yes — 10:00 or 15:45. Shall I book 10:00?Booked · tomorrow 10:00done

Accounting records on autopilot

Every sale becomes a finished voucher, the day closes itself and everything goes as a SIE file straight into your accounting software. Next: reconciliation and VAT reports that do themselves.

BookkeepingVoucher 2481SEK 1,554Voucher 2482SEK 650VAT · Augustdone

AI connections

Connect your own ChatGPT or Claude to Bellebook. The same question as today, except the answer is built on your calendar, your customers and your agreements instead of on whatever you had time to paste in.

AI connectionsChatGPT · your connectionconnected“Which customers should we reach out to?”Answered from your own data

New functionality is included. No price increase.

We don't release features in pricier tiers. When we build something, every customer gets it in their licence — the same day.

Belle AI is always free to ask. AI credits are used for uploads to Documents, images in the Image Studio and the AI receptionist — and 30 are included every month.

How AI credits work
Switch to Bellebook

Switch without starting over.

Import what matters from your old system. Review. Go.

Current system
Auto-mapped
Bellebook
  • Customers
  • Booking history
  • Products
  • Services
  • Locations
  • Attendance
  • Users
  • Receipts
01

Import

Automatic mapping.

02

Review

Check before anything runs.

03

Go

Switch when you're ready.

After the import

Bring your data. Belle enriches it.

The receipt, the insights — and a list of what's needed for the features you didn't have before.

1 · Actual outcomeNordvik
The import is complete and verified214 bookings, 138 new customers, 24 new services and 4 staff profiles were created.
214bookings imported
138customers created · 12 matched
24services created · 3 matched
5staff affected · 4 created

158 completed

48 upcoming

6 cancelled

2 no-shows

Belle AI is analysing
Reading the export filesMatching customers, services and staff.
Enriching the customer cardsVisit history, average interval and next expected visit.
Done — the history is at workBuilt on your own data. Nothing is sent — you decide.
Your strongest days
MonTueWedThuFriSatSun

Mondays are your strongest day.

62%

of customers come back

21 inactive to wake — 17 reachable with consent.

Weather & bookings

Gothenburg · last 26 weeks · 41 days analysed

Rainy Saturdays: -23% bookings9.4 average in rain vs 12.2 when dry · 17 rainy / 24 dry days
Rainy Sundays: -18% bookings4.1 average in rain vs 5.0 when dry · 12 rainy / 20 dry days

Historical patterns, not forecasts — the basis (number of days) is shown per row. Rainfall from SMHI's nearest weather station.

3 · Next steps

Prioritised follow-ups

Do now
Complete the profile for Elin ÅbergThe import lacked: next of kin, personal ID number, employment date.
Next
Complete birth dates for 34 customersBirth dates were missing in the export. Ask the customer at their next visit.
Due to rebook soon

14

Customers whose next expected visit is within 7 days.

Send a reminder

Example data — the same receipt and the same insights, whatever the industry.

Pricing

The whole price. Up front.

One fee on what you actually sell. No subscription to work out.

1.99%per completed booking

Including checkout, card transactions and Swish.No acquiring or transaction fees on top — neither in the booking nor at the till.

per completed booking — all of this is included

Charged only when the booking happens — cancelled and rescheduled slots cost nothing.

The whole platform

Bookings, customers, staff, checkout, finances, contracts and Belle AI.

Online payment

Standard cards and Swish when the customer books — included, no separate acquiring fee.

Digital checkout

Orders, receipts, end-of-day closing and accounting records. No till subscription.

Control unit

A control unit that meets the Swedish cash register act is included — no extra hardware to buy or rent.

May apply
+1%when paying with Klarna, Amex, foreign cards and others

Added on top of the fee for the purchase — a booking then comes to 2.99%. Applies to Klarna, American Express, cards issued outside the EU/EEA and corporate cards. Read more about which cards.

0.99%per card transaction — outside the booking

Applies only to what isn't a booking: products over the counter and services that aren't in the calendar. Never stacked on top of the 1.99% — every purchase is charged once, with one fee.

SEK 399minimum charge per month

A floor, not a subscription. If a month's fees don't reach the amount, the amount is charged instead — sell more and you only pay the fee on what you sold.

TerminalsSoftPOS or physical

Take payment on site with your phone as the terminal (SoftPOS) or add physical terminals.

SEK 1.19per SMS

Reminders and send-outs. Email is always free.

Credits30 included per month

Belle AI is always free. Credits are used for Documents uploads, images and the AI receptionist.

How AI credits work
Enterprise

Turning over more than SEK 10 million a year?

Then we build a bespoke set-up. Get in touch and we'll work out a price for your business.

Want to know more?

That's it.

The fee follows what you actually sell. No subscription — just a low floor. That's the whole point.

Want to know more?Common questions about pricing
No lock-in

Stay because you want to.

01No binding period

Cancel with one click. No questions asked.

02Take your data and reviews with you

Export whenever you want.

03Your customers are yours

We just want to help you get more, and happier, customers.

Ready for Bellebook?

Launching soon

Be there from the start.

Bellebook is opening to more businesses soon. Tell us where you stand and we'll be in touch — first in gets the most say.

Great offers for our first pilot customers — and a direct line to the people building Bellebook.