Run the business. Not the systems.

Who holds it all together?

Most small service businesses don't run one system. They run five to seven: one for bookings, one for customers, one for the schedule, one for the checkout, one for send-outs, a spreadsheet for the budget and a folder for the contracts.

Between them there is no integration. There is you. You type the same customer in twice, carry the day's takings over to the bookkeeping in the evening, add up hours by hand and hunt for the warranty when something breaks. That work shows up in no report, but it costs you evenings.

When the systems don't hang together, you become the integration. That is what we are building away.

Time first

Bellebook is a platform where the parts share the same data. A booking that comes in is already in the staff member's day, in the checkout, in the payroll records and in the accounting records — without anyone moving it there.

The bookkeeping deserves a clarification, because we don't want to promise too much. Bellebook produces the records: vouchers, day closes and a SIE file that goes straight into your accounting software. Bank feeds, the VAT return and the annual accounts stay with that software, or with your accountant.

• Bookings and calendar — bookable around the clock, with a waitlist and reminders
• Customers with the whole history, their consents and the next booking on one card
• Staff: schedule, clock-in and timesheets that become payroll records without being retyped
• A checkout with card payments, digital receipts and a day close that adds up
• Contracts in Documents, linked to the resource, person or customer they cover
• Send-outs, campaigns, a loyalty club — and your own bookable website

Then the overview

The second reason for keeping everything in one place is that it makes the data readable. Belle is the AI in Bellebook, and she works in your own business rather than in what you paste into a chat.

That sounds technical, but you notice it in the everyday. A question like “which customers should have rebooked by now?” needs the booking history, the customer register and the calendar at once. If they sit in three systems the answer exists nowhere — not because nobody worked it out, but because nobody can.

• Each customer's own rhythm is worked out from the history — you see who is approaching their next visit
• Customers who have stopped coming back are listed by name, along with a suggestion for reaching them again
• Which weekdays carry the business and which ones are empty, counted across your whole history
• Notice periods, warranties and response times from your contracts become tasks in To do
• If a machine breaks, Belle reads the resource's contract first — and lists the bookings affected, by name

Belle prepares. You decide.

Two things we want to be clear about. The first: Belle suggests, you approve. Nothing goes out to your customers without you seeing the preview and the number of recipients and pressing once more.

The second: she doesn't claim more than the data carries. The link between rain and fewer bookings is counted on your own history against SMHI's rainfall for your address — but it is a correlation, not an explanation and not a forecast. If there isn't enough to go on, she says so. If she doesn't know, she says that too.

And then: revenue that wasn't there

Time and overview are two reasons. The third is that one platform makes it cheap to try something new.

When bookings, customers, resources and the checkout already hang together, a new line of revenue needs no new procurement. A service business can start hiring out what stands idle anyway. A hire business can sell services on top. Same calendar, same checkout, same customer register.

• Hire out what you already have — chairs, rooms, courts, equipment — in the same calendar
• Sell services on top of the hire: delivery, servicing, a walkthrough
• Class cards and subscriptions that even out the income
• A loyalty club and referrals, with points that collect themselves at every visit

Why we do it this way

The price follows the same thinking: 1.99% per completed booking, with a minimum charge of SEK 399 per month. No subscription, no binding period. If the customer pays with Klarna, 1% is added. If you sell something outside a booking — a product over the counter — it is 0.99% per card transaction, and the two are never stacked on top of each other. Anything new we build is included in the licence.

But the price isn't the point. The point is what the time goes to. Nobody started a salon, a clinic, a workshop or a padel centre in order to type the same detail into three systems and reconcile the till at midnight.

We want the platform to take that part, and we want you to get it back — for the customers in front of you and for the work you are actually good at. That is the whole idea, and everything we build is measured against it.