What you're wondering. Answered straight.
Short and honest — and where the answer is on the site, we point there. Can't find your question? Belle answers in the chat, or email us.
What is Bellebook?
A platform for businesses that run on bookings: bookings, customers, staff, checkout, finances, contracts and marketing in one place, on the same data — with Belle, the AI that works in it. Not seven systems to hold together, but one.
What does Bellebook cost?
1.99% per completed booking, with a minimum charge of SEK 399 per month. If the customer pays with Klarna, Amex, a foreign card or a corporate card, 1% is added. No subscription, no set-up fee, no binding period.
Which cards count as standard cards?
Private debit and credit cards issued in Sweden or within the EU/EEA — Visa and Mastercard. They are included in the fee with no surcharge, just like Swish: 1.99% on a booking and 0.99% on anything else you sell, and nothing more.
- Debit card issued in Sweden
- Debit card issued within the EU/EEA
- Credit card issued in Sweden
- Credit card issued within the EU/EEA
- Swish
Which payments get the 1% surcharge?
Everything that isn't a standard card or Swish. The surcharge is added on top of the fee for the purchase: a booking comes to 2.99%, a purchase outside the booking to 1.99%. It mirrors what the acquirer charges us for these payment methods — we add nothing of our own on top.
- Klarna
- American Express
- Private cards issued outside the EU/EEA, debit and credit alike
- Corporate cards — Swedish, European and non-European
- Other payment methods that aren't standard cards or Swish
Isn't 1.99% per booking expensive compared with a booking system?
It depends on what you compare with. A booking system does one thing — Bellebook replaces several: bookings, the customer register, staff schedules and timesheets, the checkout with card payments and accounting records, contracts in Documents, send-outs and your website, with Belle AI on top. So add up what you pay today for those parts, and the time it takes to hold them together by hand, before you compare. The pricing is simple: 1.99% per completed booking and 0.99% per card transaction on anything else you sell — never both on the same purchase — with a minimum charge of SEK 399 per month. And the goal isn't only to save you money: with all your data in one place, Belle can help you grow — better decisions on real numbers, filled gaps, customers who come back, and new revenue such as subscriptions, rentals for service businesses or services for rental businesses.
What counts as a completed booking?
A booking that happens. Cancelled and rescheduled slots are never charged — the fee is taken only once the visit is completed and paid.
Do the checkout, card payments or Swish cost extra?
No. The price includes the checkout, card transactions and Swish — no separate acquiring fee and no till subscription. In the booking, the payment is included in the 1.99%. Outside the booking, such as products over the counter, the fee is 0.99% per card transaction and nothing more. The two fees are never charged on the same purchase. If the customer pays with Klarna, Amex, a foreign card or a corporate card, 1% is added.
We turn over more than SEK 10 million a year — does the same price apply?
Get in touch. For larger businesses we build a bespoke set-up with its own price. Tell us where you stand
Do we need a new till or new hardware?
No. The checkout and a control unit that meets the Swedish cash register act are included. To take payment on site you choose SoftPOS — your phone as the terminal — or physical terminals; both can be added.
What do SMS and AI credits cost?
Belle AI is always free to ask. SMS is charged per message, email is free, and 30 AI credits are included every month — used for Documents uploads, images in the Image Studio and the AI receptionist. The exact prices are in the pricing section. See the prices
Is there a binding period?
No. No binding period, and you can export your data whenever you like. It's yours.
Does Bellebook suit a business of one or two people?
Yes. There's no minimum number of users — you pay per completed booking, so a small business pays little; the only fixed part is the minimum charge of SEK 399 per month. Staff see only their own day on their phone, and you choose which parts to use.
Are our customers shared with other businesses?
Never. Bellebook isn't a marketplace — your customers aren't visible to competitors and don't get offers from others. That's a deliberate choice: no middlemen between you and your customers.
What does Belle do?
Belle reads your own data and suggests the next step: the rebookings when someone is off sick, the contract's warranty when a machine breaks, the customers who should have rebooked. She writes the drafts — but nothing is sent until you approve.
Does Belle send things to our customers without us knowing?
No. Belle suggests — you approve. Send-outs always require an explicit confirmation with a preview and recipient count before anything goes out.
Can we offer online meetings?
Yes. Connect your Microsoft or Google calendar and the meeting link (Teams or Google Meet) is created automatically when the customer books, and travels with the confirmation.
Can customers book from our own website?
Yes. A website of your own with booking is included, and if you already have one you add the booking link or booking widget there. Customers book around the clock and the booking lands straight in the calendar.
Where is our data stored?
Your data is stored in Stockholm, within the EU, under GDPR. You own it — it is never shared with other businesses and never used to train open models. When Belle asks an AI provider, names and personal data are replaced with aliases first; one exception is reading text out of scanned documents, where the document's text is sent as it is.
Can we bring customers and history from our previous system?
Yes. The import brings customers, visit history, services, staff and products from your previous system — and everything is reconciled row by row before anything is saved. The platform wakes up with your history instead of from zero.
When can we start?
We're opening to a limited number of businesses this autumn. Sign up via "Want to know more?" and we'll be in touch — and you can run your current system in parallel in the meantime.